We’ve all been there: you sit down to write the copy for your website, ideas buzzing, only to find yourself staring at a blank screen with a big ol’ case of writer’s block. You know those first few seconds on your homepage are everything—the moment your visitor decides whether to stay or bounce. No pressure, […]
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First off, you’re not alone—seriously. If you’ve heard the term “brand strategy” thrown around but aren’t exactly sure what it means or how to use it, take a breath. Let’s break it down, so you can start putting your branding brilliance into action. What Is Brand Strategy? At its core, brand strategy is about capturing […]
