Copy that converts

We’ve all been there: you sit down to write the copy for your website, ideas buzzing, only to find yourself staring at a blank screen with a big ol’ case of writer’s block. You know those first few seconds on your homepage are everything—the moment your visitor decides whether to stay or bounce. No pressure, […]

Read More

Brand Strategy

First off, you’re not alone—seriously. If you’ve heard the term “brand strategy” thrown around but aren’t exactly sure what it means or how to use it, take a breath. Let’s break it down, so you can start putting your branding brilliance into action. What Is Brand Strategy? At its core, brand strategy is about capturing […]

Read More

SEO Google Guide

Alright, let’s talk SEO—aka Search Engine Optimization. It’s basically how you get found on Google (and become the Beyoncé of search results). Here’s the deal: when Google’s little “spiders” (those computer crawlers that scan your website for relevant info) come across your site, they rank you based on how well they understand who you are, […]

Read More

website lingo terms

Let’s be real—sometimes I forget I didn’t always know these website terms. Then a client hits me with, “Uh, CTA what?”, “Transfer who?”, or “Favicon who now?!” And I’m like, okay, it’s time to break this down. This list is here to be your go-to cheat sheet for all those web design terms you keep […]

Read More

imposter syndrome

Imposter syndrome—the nagging feeling that you’re not good enough—affects even the most successful entrepreneurs. But here’s the truth: you are more than capable, and your work deserves to be seen. Here’s how to overcome those self-doubts and step into your power. Recognize the Feeling Awareness is the first step. Acknowledge when imposter syndrome creeps in […]

Read More

work life balance

Ah the elusive work-life balance! At So Vivid, we prefer to use the term work-life blend. After all, it seems everyone has 2-3-4 jobs or creative endeavours on the go these days and with the rise of personal brands the lines between work and life are very blurry. While being a business owner has its […]

Read More

productivity tools

Running a small business means juggling a million tasks at once. With so many plates spinning, staying organized and efficient can feel impossible. Luckily, the right tools can make all the difference. Here are five must-have productivity tools that every small business owner should know about. 1. Pexels The ultimate collection of free stock photos […]

Read More

Design elements

Your website isn’t just a digital storefront—it’s a tool for attracting and converting customers. But what separates a beautiful website from a functional, high-converting one? These five design elements will ensure your site not only looks great but also works hard for your business. 1. Clear and Engaging Call-to-Actions (CTAs) CTAs guide your visitors toward […]

Read More

Connect on Social