Alright, let’s talk SEO—aka Search Engine Optimization. It’s basically how you get found on Google (and become the Beyoncé of search results).
Here’s the deal: when Google’s little “spiders” (those computer crawlers that scan your website for relevant info) come across your site, they rank you based on how well they understand who you are, what you do, and why you matter. The better they “get” you, the higher you climb in search rankings.
But here’s the tea: when you first hit launch, you’re not going to skyrocket to the top of Google. Especially if you’re in a competitive industry (and who isn’t these days?). So, if you’re refreshing Google five minutes after launching your site and not seeing your name in lights, take a deep breath, babe.
Google spiders are doing their thing—it can take 2 days or even up to 6 weeks for them to fully crawl your site and decide where you fit in. Want to help them out (and speed things up)? Let’s do it.
1. Rename Your Images Like a Pro
Google spiders LOVE images, but only if they know what they’re looking at. Imagine you’re a spider cruising through your site and you see this:img_355627_llpv_v2.3211.png
Uhhh, what? That filename gives zero clues about your business. So instead, we’re going to rename images with branded text.
Here’s how:
- Think about what your website is about, what the page covers, and your business name.
- Rename files to reflect that. For example, instead of “img_1234.jpg,” use something like:
SEO-how-to-so-vivid-design.jpg
Even better: most platforms (like Squarespace and Showit) let you add ALT text to images. Use this space to include your keywords while staying authentic. Pro tip: ALT text is also key for accessibility—another win!
2. Name Your Pages & Add Descriptions
This is where some people drop the ball, but not you. Every single page on your site needs a name AND a description. Why? Because this is what shows up in Google search results.
Your page names and descriptions should:
- Clearly explain what the page is about.
- Include relevant keywords your dream clients are searching for.
For example:
- Bad: “Blog”
- Good: “The Bold Blog: Tips on Branding, Web Design, and Business Growth”
And under the page name in your site settings, add a short description. It doesn’t need to be a novel—just 1-2 sentences about what people will find there.
3. Make Your Header 1s Crystal Clear
This one’s my fave because it’s simple, but so effective and often passed over when thinking about SEO.
On every page of your site, the Header 1 (your main page title) should tell Google exactly what that page is about. Then, follow it with a short descriptor that expands on the title.
Example for a Services Page:
- Header 1: “Web Design Services for Bold Entrepreneurs”
- Descriptor: “Custom websites designed to make your business stand out and thrive in a crowded market.”
This helps Google—and your audience—immediately understand what’s going on.
Final Thoughts (and a Pep Talk)
SEO isn’t magic—it’s strategy. It takes time, consistency, and a little patience. But with these simple tweaks, you’ll help those spiders crawl, love, and rank your site higher in no time.
Still have questions? Drop them in the comments—I’ve got your back.
And hey, good luck with those spiders. 😉
