First off, you’re not alone—seriously.
If you’ve heard the term “brand strategy” thrown around but aren’t exactly sure what it means or how to use it, take a breath. Let’s break it down, so you can start putting your branding brilliance into action.
What Is Brand Strategy?
At its core, brand strategy is about capturing all the amazing ideas you have for your business, distilling what makes it unique, and creating a clear, cohesive plan to visually and emotionally communicate that to your dream clients.
In short: It’s how you turn your big ideas into a polished brand that connects, builds trust, and leads to sales.
Other Names You’ll Hear
Think of brand strategy as:
- Brand Story (Your why and what.)
- Brand Structure (The framework of your messaging.)
- Brand Style (The visuals that tie it all together.)
- Style Guide
- Mood Board
How to Build Your Brand Strategy
If you’re just starting out or feel totally stuck on what to do next, here’s the good news: building a brand strategy doesn’t have to feel overwhelming.
- Get the Big Brand Workbook
It’s packed with everything you need to map out your branding in no time. - Clarify Your Vision
Ask yourself:- What does your brand stand for?
- What problem do you solve for your audience?
- How do you want people to feel when they see your branding?
- Define Your Visual Identity
- Choose your fonts and colours (and save those hex codes).
- Design your primary and secondary logos.
- Build a collection of on-brand photography, patterns, and icons. The overall vibe!
- Know Your Audience
Get crystal clear on who you’re speaking to. What are their struggles? How can your brand help solve them?
How to Use Your Brand Strategy
Once you’ve built out your brand kit, it’s time to make it work for you. Here’s how to keep your branding consistent and impactful:
- Get a Canva Pro Account
Upload your fonts, colours, and logos to Canva’s “Brand Kit” feature. It’ll save you so much time. - Create Cohesive Designs
Stick to the fonts, colours, and imagery in your brand kit when creating social media posts, newsletters, or anything visual. Consistency builds trust. - Plan Your Content Strategy
Use your brand strategy to guide what you share. A winning formula:- Personal Posts: Share your story and build connection.
- Sales Posts: Show off your offers with confidence.
- Free Tips: Share valuable insights to position yourself as a trusted expert.
The Key to Success
Your brand strategy is your north star. Trust the work you’ve done to define your brand and let it guide every post, pitch, and project. The more consistent and authentic you are with your branding, the more your dream clients will notice—and trust—you.
Got Questions?
Wondering how to refine your brand strategy or make it work harder for you? Just starting out and needing some help? So Vivid offers a Complete Branding Solution OR A La Carte options! We are here to help you level up your branding game.
